Campaigns
These projects showcase the evolution of my strategic expertise and creative execution. From my initial work with Lil Butcher Shoppe to the refined campaign for Serengeti Springs and the most advanced strategy for Picture Perfect Sold, each project reflects a significant leap in quality, depth, and impact. Viewers will notice a clear progression in data-driven decision-making, audience targeting, and innovative engagement tactics.
Click the photos to see each campaign!
The Picture Perfect strategy document outlines a targeted communication and branding initiative designed to support the company's transition under new ownership while expanding its presence in the Hattiesburg real estate market.
The Serengeti Adventure Pass campaign transforms the traditional season pass into an immersive experience, positioning it as more than just admission—it’s an exclusive gateway to adventure.
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*This was created as part of an interview process. Although I was offered a role, I ultimately turned it down to pursue my graduate degree.
By blending storytelling with interactive content, the campaign highlights the shop’s transformation from a local butcher to a regional culinary staple.